We’re thrilled to share our branding work for Indianapolis’ newest Cultural District, Market East!
Earlier this year, we worked with Indianapolis Downtown, Inc., the Indianapolis City Market, local developers and the Mayor’s office on naming and defining what made this new district different from existing ones and how it could attract not only out-of-towners, but folks from out of state.
We kicked the process off by facilitating a large group brainstorming session to gather ideas on the District’s look & feel, personality traits and positioning.
These findings coupled with additional stakeholder interviews determined the following overarching ideas to guide us through the design phase:
1. Market East needs to speak to a ‘design-minded’ audience ( people who appreciate or are involved in architecture, public space planning, graphic design, fashion and art )
2. Market East’s identity needs to reflect movement ( and transit ) associated with a bustling downtown core
The final identity system positions Market East as a vibrant, design-centric community in downtown Indianapolis. We invite you to follow along this year as we continue helping the city promote it!